Gutsy

During a two-month internship at a young pet-food start-up in Antwerp, I explored how packaging and post-purchase touchpoints could make the first order feel personal, and keep that feeling through repeat orders and subscriptions.

I analysed the brand and its competitors, supported a survey of loyal customers and mapped what arrives at each stage. Weekly feedback with my tutor shaped the final journey map, packaging content and a print-cost template for the team.